Visual Content ideas that will help you stand out online

We are living in a world where we are constantly exposed to vast amounts of information. Though it has enabled us to improve our lives in many ways, it has also brought some negative side-effects as well.

With almost 4.57 billion active internet users, we consume a lot of content every day. There is a lot of online noise, and often we are found stuck, not being able to recognise true from false.

Knowing that, it’s no surprise that our average span of attention is shrinking every year. According to the latest research, our average attention span is 8.25 seconds, and it is expected to keep shrinking.

When you are creating content to promote your brand and business, you have to keep in mind that we, your audience, have a shorter attention span than that of a goldfish. So your content has to be relevant, appealing, valuable. It has to instantly feel different and unique or it will get lost in the noise.

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Introduction to Visual Marketing for Travel Businesses

The travel industry is a highly competitive environment. To stand out, you have to keep innovating, pushing the boundaries of creativity, and coming up with new ideas.

Travelling is all about stories, and the way we tell them. Our job is to transport the audience to our destination – helping them to imagine the feel of the sand under their toes, hear the sound of sea waves and see the colours of the sunset.

This is where good storytelling comes in. While compelling writing goes a long way, people are increasingly visual, so it’s valuable to think about new ways to tell your stories.

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Tips for creating a successful Instagram strategy

Instagram is one of the most popular and fastest-growing photo and video sharing platform in the world. As of April 2020, Instagram had 1 billion active users worldwide, which overtook Twitter, Snapchat, and TikTok.

No social media marketing strategy is complete without Instagram. It has become one of the most effective platforms for brands to connect and engage with their audiences.

Let’s take a look at some of my top Instagram strategy tips that will help you get started and take your account to the next level! When you integrate all of these factors, Instagram can convey fantastic results for your business.

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Getting The Creative Process Right

Often the start of a project can be the most critical point, because it’s right here at the very beginning, in all of the excitement of a fresh new project, where you’re most likely to go wrong.

The temptation is to jump straight into the project – especially if you have an exciting idea in your head. Occasionally this will work out fine, and you will feel like a genius, with on-demand access to divine inspiration.

The other nine times out of ten, however, you will quickly start to feel lost in the project, and become overwhelmed, losing confidence in the approach you’ve taken. Eventually you are likely face a choice of whether to continue down this blind avenue, scrabbling around for ideas to salvage your original progress, or just start again from scratch, feeling thoroughly demoralised.

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Influencer Marketing: Five ways Travel Brands can work with influencers post-crisis

I’m sure you have heard the term “Influencer Marketing” quite a lot. There are a lot of definitions and opinions about what this ‘buzz word’ exactly means.
So, let’s first start with a quick round-up of what influencer marketing is. Simply, it is a type of social media marketing. It is focused on promoting products and services, building brand awareness and authority through content spread by social media users who are seen influential.

Covid-19 pandemic is still present across the world. So businesses and creators of influencer marketing are trying to adapt to these changing circumstances.

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Time-saving Social Media Management Tools to help you manage your accounts more effectively

Being present on social media has become an imperative, especially for brands in the travel industry.

However, we know that’s easier said than done. Social media management can be quite demanding when it comes to execution. Done well, it requires a lot of effort, on a daily basis.

Fortunately, there are many time-saving, social media management tools out there, which can really help you. So today, we want to share a list of our go-to tools, which we recommend and personally use for our brands.

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Hotel Content Ideas to help you earn five-star reviews

Sometimes, the first impression is the last. You only have one chance to make a first impression. And usually, once that impression has been made, it’s tough to alter.

Fortunately, this can work for us, as well as against us. By focussing on providing a fantastic first impression, you can make a real difference to how positively your guests perceive your hotel.

You want to impress your guests as soon as they walk in the room. It’s the tiny details that your guests will talk about after staying at your hotel and which will impact how they look back on the experience.

We are sharing some content ideas which can make a big difference in how your audience perceives your hotel.

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