Getting The Creative Process Right

Often the start of a project can be the most critical point, because it’s right here at the very beginning, in all of the excitement of a fresh new project, where you’re most likely to go wrong.

The temptation is to jump straight into the project – especially if you have an exciting idea in your head. Occasionally this will work out fine, and you will feel like a genius, with on-demand access to divine inspiration.

The other nine times out of ten, however, you will quickly start to feel lost in the project, and become overwhelmed, losing confidence in the approach you’ve taken. Eventually you are likely face a choice of whether to continue down this blind avenue, scrabbling around for ideas to salvage your original progress, or just start again from scratch, feeling thoroughly demoralised.

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The psychology of colours in branding

When it comes to branding and design, colours play a role far more important than simply aesthetics. Each colour has its own interpretation and meaning. By using the right colour combination we can set specific moods and evoke certain emotions. Additionally, we can encourage actions and ultimately create the right impressions.

There is a psychology behind each colour, and it is valuable to understand how to use them to our advantage. Colours in branding have a goal to present our brand, values and send the messages we want to.

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