How to create Brand Guidelines: the ultimate guide for Travel Businesses

How to create Brand Guidelines

Whether you have just started your travel business or you have been running for some time, if you don’t have defined brand guidelines, or don’t know how to create brand guidelines, this is the article for you. Brand Guidelines are, basically, a set of rules and standards that set the way that your business will […]

Why are Brand Guidelines important for Travel and Hospitality businesses

Why you need Brand Guidelines

If you have started a travel or hospitality business with a serious intention to grow it sustainably, then you need to have a solid foundation that will support the growth. The quality of your services and products is the first level. The next is how you treat your customers i.e. customer support and relationship.These two […]

Getting The Creative Process Right

Getting the creative process right

Often the start of a project can be the most critical point, because it’s right here at the very beginning, in all of the excitement of a fresh new project, where you’re most likely to go wrong. The temptation is to jump straight into the project – especially if you have an exciting idea in […]

How to create a customer persona for your travel business

How to create customer persona

Running a business without knowing your customers is like sailing without a compass. Putting a lot of effort into your marketing won’t get you far if you don’t know who you are targeting, and exactly who your customers are. That’s why customer personas are so valuable and why if you don’t have any, you should […]

The psychology of colours in branding

psychology of colours in branding

When it comes to branding and design, colours play a role far more important than simply aesthetics. Each colour has its own interpretation and meaning. By using the right colour combination we can set specific moods and evoke certain emotions. Additionally, we can encourage actions and ultimately create the right impressions. There is a psychology behind […]