Whether you have just started your travel business or you have been running for some time, if you don’t have defined brand guidelines, or don’t know how to create brand guidelines, this is the article for you.
Brand Guidelines are, basically, a set of rules and standards that set the way that your business will be presented, internally and externally.
If you are not very familiar with the guidelines, and why is it so important to get them in place, I highly recommend checking out my previous article first – Why are Brand Guidelines Important for Travel and Hospitality Businesses.
In that article, I’ve dived deeper into the main reasons why brand guidelines is a must for any travel business that wants to dominate the market.
Brand guidelines can seem a little intimidating, especially if you haven’t had any experience with them before.
So we will break the process down into two main parts – brand identity and brand assets.
I will guide you step-by-step through both parts. By the end of it you will be able to create brand guidelines with your team – or direct a design agency with confidence.Read More