The ultimate goal of every hotel is to reduce OTA dependency and increase the number of direct bookings.
Travel and social media go together like holidays and ice cream. People just love to share videos and photos from their travels – and they equally love to watch other people’s travel content. Social media is perfect for finding out about lesser-known destinations, tourist tips, and advice, and for finding travel inspiration.
It’s a thin line between keywords-rich content and keywords stuffing. At the same time, you need to remember that you are primarily writing for humans, not algorithms, so your articles have to be naturally readable and give value and information to the reader. To write an article that strikes a nice balance, and genuinely improves […]
Running a hotel successfully is not an easy thing to do. No matter how big or small your team is, the daily to-do list for each team member is probably already very long. So you need to be working smart, and what know your priorities are. Starting a hotel blog and, more importantly, keeping it […]
Running a business without knowing your customers is like sailing without a compass. Putting a lot of effort into your marketing won’t get you far if you don’t know who you are targeting, and exactly who your customers are. That’s why customer personas are so valuable and why if you don’t have any, you should […]