Hotel SEO: The List of Keyword Research Tools

Top Five Keyword Research Tools

It’s a thin line between keywords-rich content and keywords stuffing. At the same time, you need to remember that you are primarily writing for humans, not algorithms, so your articles have to be naturally readable and give value and information to the reader. To write an article that strikes a nice balance, and genuinely improves […]

Five Reasons Why Your Hotel Needs a Blog

Five Reasons Your hotel Needs a Blog

Running a hotel successfully is not an easy thing to do. No matter how big or small your team is, the daily to-do list for each team member is probably already very long. So you need to be working smart, and what know your priorities are. Starting a hotel blog and, more importantly, keeping it […]

How to create a customer persona for your travel business

How to create customer persona

Running a business without knowing your customers is like sailing without a compass. Putting a lot of effort into your marketing won’t get you far if you don’t know who you are targeting, and exactly who your customers are. That’s why customer personas are so valuable and why if you don’t have any, you should […]