This article was originally written for and published for Hotel Speak – the hotel and travel marketing community. Whether it’s a beautiful beach, local landmark, or a stunning landscape, travel is primarily a visual experience, so all hotels should be using dazzling visual content to engage their audiences effectively.
How to Use Illustrations: Three Ways Travel Brands and Businesses should Use Illustration to Make an Impact
When creating content it’s important to know why you are using it, as well as how you will use it. This is especially important for visual content – if you want it to be effective and get measurable results online. To be successful it needs to do more than merely look nice. In my last […]
The world is getting more and more visual, and your ability to attract – and hold – the attention of potential customers really can make or break you. Every interaction you have online sends a message about your business. The visuals that you use – whether it’s the look of your website or the photos […]
We are living in a world where we are constantly exposed to vast amounts of information. Though it has enabled us to improve our lives in many ways, it has also brought some negative side-effects as well. With almost 4.57 billion active internet users, we consume a lot of content every day. There is a […]
The travel industry is a highly competitive environment. To stand out, you have to keep innovating, pushing the boundaries of creativity, and coming up with new ideas. Travelling is all about stories, and the way we tell them. Our job is to transport the audience to our destination – helping them to imagine the feel […]