Visual Marketing Archives - Destination Marketing

How to Use Illustrations: Three Ways to make an Impact

How to Use Illustrations: Three Ways Travel Brands and Businesses should Use Illustration to Make an Impact

When creating content it’s important to know why you are using it, as well as how you will use it.

This is especially important for visual content – if you want it to be effective and get measurable results online. To be successful it needs to do more than merely look nice.

In my last article, I talked about five reasons to use illustrations in your marketing. Now, I will cover how to use them in order to have the most impact.

Five Reasons to use Illustrations in your Marketing

The world is getting more and more visual, and your ability to attract – and hold – the attention of potential customers really can make or break you.

Every interaction you have online sends a message about your business. The visuals that you use – whether it’s the look of your website or the photos you post on social media – tell your audience about your business, and communicate messages about your brand, your services and your offer.

So it’s very important that you have content that presents your business in the best possible way.

If you’re in the travel industry, then stunning visual content is a must.

There are many different types of visual content that you can use. In the previous article, I shared some visual content ideas that will help you stand out online and make an amazing impression.

This time I want to focus on one of my favourites – illustrations.

Visual Content ideas that will help you stand out online

We are living in a world where we are constantly exposed to vast amounts of information. Though it has enabled us to improve our lives in many ways, it has also brought some negative side-effects as well.

With almost 4.57 billion active internet users, we consume a lot of content every day. There is a lot of online noise, and often we are found stuck, not being able to recognise true from false.

Knowing that, it’s no surprise that our average span of attention is shrinking every year. According to the latest research, our average attention span is 8.25 seconds, and it is expected to keep shrinking.

When you are creating content to promote your brand and business, you have to keep in mind that we, your audience, have a shorter attention span than that of a goldfish. So your content has to be relevant, appealing, valuable. It has to instantly feel different and unique or it will get lost in the noise.

Introduction to Visual Marketing for Travel Businesses

The travel industry is a highly competitive environment. To stand out, you have to keep innovating, pushing the boundaries of creativity, and coming up with new ideas.

Travelling is all about stories, and the way we tell them. Our job is to transport the audience to our destination – helping them to imagine the feel of the sand under their toes, hear the sound of sea waves and see the colours of the sunset.

This is where good storytelling comes in. While compelling writing goes a long way, people are increasingly visual, so it’s valuable to think about new ways to tell your stories.