When it comes to branding and design, colours play a role far more important than simply aesthetics. Each colour has its own interpretation and meaning. By using the right colour combination we can set specific moods and evoke certain emotions. Additionally, we can encourage actions and ultimately create the right impressions.

There is a psychology behind each colour, and it is valuable to understand how to use them to our advantage. Colours in branding have a goal to present our brand, values and send the messages we want to.

Read More