One of the reasons why I love illustrations so much – from a practical perspective – is their versatility. You can literally repurpose a single illustration and use it in both digital and traditional marketing, without giving a sense of repetition.
Running a hotel successfully is not an easy thing to do. No matter how big or small your team is, the daily to-do list for each team member is probably already very long. So you need to be working smart, and what know your priorities are. Starting a hotel blog and, more importantly, keeping it […]
Sometimes, the first impression is the last. You only have one chance to make a first impression. And usually, once that impression has been made, it’s tough to alter. Fortunately, this can work for us, as well as against us. By focussing on providing a fantastic first impression, you can make a real difference to […]
Whether it is blogs, videos, or your social media output, all travel businesses need to be putting careful thought into the content that they are creating. Content marketing sounds simple on the face of it. By creating high-quality content that your audience loves, you will attract them to your brand, and create trust. This will […]
Creating good content takes time, energy, and ultimately money. If you’re putting resources into it, you want to make sure you are creating high-quality content that has the best chance of bringing in ROI. The tricky part comes with understanding precisely what you have, and exactly what you are missing. This is where the Content Gap […]