Five Reasons Why Your Hotel Needs a Blog

Running a hotel successfully is not an easy thing to do. No matter how big or small your team is, the daily to-do list for each team member is probably already very long. So you need to be working smart, and what know your priorities are.

Starting a hotel blog and, more importantly, keeping it up and running takes time, energy and resources. That is, of course, if you want to do it properly and actually get results from the efforts you put into it.

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Hotel Content Ideas to help you earn five-star reviews

Sometimes, the first impression is the last. You only have one chance to make a first impression. And usually, once that impression has been made, it’s tough to alter.

Fortunately, this can work for us, as well as against us. By focussing on providing a fantastic first impression, you can make a real difference to how positively your guests perceive your hotel.

You want to impress your guests as soon as they walk in the room. It’s the tiny details that your guests will talk about after staying at your hotel and which will impact how they look back on the experience.

We are sharing some content ideas which can make a big difference in how your audience perceives your hotel.

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Content Marketing for Travel Businesses: how to plan content

Whether it is blogs, videos, or your social media output, all travel businesses need to be putting careful thought into the content that they are creating.

Content marketing sounds simple on the face of it. By creating high-quality content that your audience loves, you will attract them to your brand, and create trust. This will build a long-term, mutually beneficial relationships that can be very valuable.

The main challenge with this type of marketing is that there are a million distractions. There’s only so much time in the day, and this type of marketing can quickly get forgotten under a pile of other commitments.

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Content Gap Analysis for Travel Businesses

Creating good content takes time, energy, and ultimately money. If you’re putting resources into it, you want to make sure you are creating high-quality content that has the best chance of bringing in ROI. 
The tricky part comes with understanding precisely what you have, and exactly what you are missing. This is where the Content Gap Analysis comes into the equation.

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