Content Marketing for Travel Businesses: how to plan content

Whether it is blogs, videos, or your social media output, all travel businesses need to be putting careful thought into the content that they are creating.

Content marketing sounds simple on the face of it. By creating high-quality content that your audience loves, you will attract them to your brand, and create trust. This will build a long-term, mutually beneficial relationships that can be very valuable.

The main challenge with this type of marketing is that there are a million distractions. There’s only so much time in the day, and this type of marketing can quickly get forgotten under a pile of other commitments.

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Content Gap Analysis for Travel Businesses

Creating good content takes time, energy, and ultimately money. If you’re putting resources into it, you want to make sure you are creating high-quality content that has the best chance of bringing in ROI. 
The tricky part comes with understanding precisely what you have, and exactly what you are missing. This is where the Content Gap Analysis comes into the equation.

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