Content Marketing Archives - Destination Marketing

Hotel Copywriting: SEO black hat techniques to avoid

The world of SEO used to be incredibly murky. Dodgy companies could help the worst websites hit the top of Google’s search results using shady tactics known as the SEO black hat techniques.

Over time, however, Google got wise to to these practices, and turned the tables – heavily punishing those who had been exploiting the system.

As the name would suggest, these “black hat SEO techniques” violate the search engine’s terms of service, and have the aim of artificially boosting a website’s search ranking.

Top five SEO copywriting tips for hotels

You have probably heard marketeers talking about SEO a lot. In case you are unfamiliar with that term or not really sure what it is, here’s a quick explanation:

SEO stands for Search Engine Optimisation and is a group of various processes that combined together help websites rank better on search engines like Google. A higher ranking means higher website visibility, as people can easier discover it.

According to stats, 75% of people don’t go further than the first page on Google. So let’s say your hotel is located in Budapest – when somebody enters “Business hotels in Budapest” in Google search, if your website is not ranked on the first page, it’s very unlikely that people are going to keep scrolling through pages until they find it.

Visual Content ideas that will help you stand out online

We are living in a world where we are constantly exposed to vast amounts of information. Though it has enabled us to improve our lives in many ways, it has also brought some negative side-effects as well.

With almost 4.57 billion active internet users, we consume a lot of content every day. There is a lot of online noise, and often we are found stuck, not being able to recognise true from false.

Knowing that, it’s no surprise that our average span of attention is shrinking every year. According to the latest research, our average attention span is 8.25 seconds, and it is expected to keep shrinking.

When you are creating content to promote your brand and business, you have to keep in mind that we, your audience, have a shorter attention span than that of a goldfish. So your content has to be relevant, appealing, valuable. It has to instantly feel different and unique or it will get lost in the noise.

Introduction to Visual Marketing for Travel Businesses

The travel industry is a highly competitive environment. To stand out, you have to keep innovating, pushing the boundaries of creativity, and coming up with new ideas.

Travelling is all about stories, and the way we tell them. Our job is to transport the audience to our destination – helping them to imagine the feel of the sand under their toes, hear the sound of sea waves and see the colours of the sunset.

This is where good storytelling comes in. While compelling writing goes a long way, people are increasingly visual, so it’s valuable to think about new ways to tell your stories.

How to create a customer persona for your travel business

Running a business without knowing your customers is like sailing without a compass.

Putting a lot of effort into your marketing won’t get you far if you don’t know who you are targeting, and exactly who your customers are.

That’s why customer personas are so valuable and why if you don’t have any, you should spend a little time creating some.

Hotel Content Ideas to help you earn five-star reviews

Sometimes, the first impression is the last. You only have one chance to make a first impression. And usually, once that impression has been made, it’s tough to alter.

Fortunately, this can work for us, as well as against us. By focussing on providing a fantastic first impression, you can make a real difference to how positively your guests perceive your hotel.

You want to impress your guests as soon as they walk in the room. It’s the tiny details that your guests will talk about after staying at your hotel and which will impact how they look back on the experience.

We are sharing some content ideas which can make a big difference in how your audience perceives your hotel.

Content Marketing for Travel Businesses: how to plan content

Whether it is blogs, videos, or your social media output, all travel businesses need to be putting careful thought into the content that they are creating.

Content marketing sounds simple on the face of it. By creating high-quality content that your audience loves, you will attract them to your brand, and create trust. This will build a long-term, mutually beneficial relationships that can be very valuable.

The main challenge with this type of marketing is that there are a million distractions. There’s only so much time in the day, and this type of marketing can quickly get forgotten under a pile of other commitments.

How to pivot your travel business model during the pandemic

How to pivot your travel business model to cope during the pandemic

At this dark and uncertain time for the world, the temptation to give up is understandable.

Many people in the travel and hospitality industries have built businesses from scratch – with blood, sweat and tears, only to see their hard work destroyed in a crazy, unprecedented global event, which will have long-lasting implications for everyone.

At this scary time, health comes first, and our thoughts are primarily with anyone affected by this virus.

As ever, life must go on, and if you have a travel business you may be wondering what now. We need to accept that this situation is happening, and we can’t deny the fact it has hit the travel industry hard and will do for some time.

We’ve compiled some ideas to hopefully help you pivot your travel business model during the pandemic and adapt to these immense challenges.

Content Gap Analysis for Travel Businesses

Creating good content takes time, energy, and ultimately money. If you’re putting resources into it, you want to make sure you are creating high-quality content that has the best chance of bringing in ROI.
The tricky part comes with understanding precisely what you have, and exactly what you are missing. This is where the Content Gap Analysis comes into the equation.