Hotel SEO: The List of Keyword Research Tools
It’s a thin line between keywords-rich content and keywords stuffing. At the same time, you need to remember that you are primarily writing for humans, not algorithms, so your articles have to be naturally readable and give value and information to the reader. To write an article that strikes a nice balance, and genuinely improves […]
Five Reasons Why Your Hotel Needs a Blog
Running a hotel successfully is not an easy thing to do. No matter how big or small your team is, the daily to-do list for each team member is probably already very long. So you need to be working smart, and what know your priorities are. Starting a hotel blog and, more importantly, keeping it […]
Hotel Copywriting: SEO black hat techniques to avoid
The world of SEO used to be incredibly murky. Dodgy companies could help the worst websites hit the top of Google’s search results using shady tactics known as the SEO black hat techniques. Over time, however, Google got wise to to these practices, and turned the tables – heavily punishing those who had been exploiting […]
Top five SEO copywriting tips for hotels
You have probably heard marketeers talking about SEO a lot. In case you are unfamiliar with that term or not really sure what it is, here’s a quick explanation: SEO stands for Search Engine Optimisation and is a group of various processes that combined together help websites rank better on search engines like Google. A […]
Visual Content ideas that will help you stand out online
We are living in a world where we are constantly exposed to vast amounts of information. Though it has enabled us to improve our lives in many ways, it has also brought some negative side-effects as well. With almost 4.57 billion active internet users, we consume a lot of content every day. There is a […]
Introduction to Visual Marketing for Travel Businesses
The travel industry is a highly competitive environment. To stand out, you have to keep innovating, pushing the boundaries of creativity, and coming up with new ideas. Travelling is all about stories, and the way we tell them. Our job is to transport the audience to our destination – helping them to imagine the feel […]
How to create a customer persona for your travel business
Running a business without knowing your customers is like sailing without a compass. Putting a lot of effort into your marketing won’t get you far if you don’t know who you are targeting, and exactly who your customers are. That’s why customer personas are so valuable and why if you don’t have any, you should […]
Hotel Content Ideas to help you earn five-star reviews
Sometimes, the first impression is the last. You only have one chance to make a first impression. And usually, once that impression has been made, it’s tough to alter. Fortunately, this can work for us, as well as against us. By focussing on providing a fantastic first impression, you can make a real difference to […]
Content Marketing for Travel Businesses: how to plan content
Whether it is blogs, videos, or your social media output, all travel businesses need to be putting careful thought into the content that they are creating. Content marketing sounds simple on the face of it. By creating high-quality content that your audience loves, you will attract them to your brand, and create trust. This will […]
How to pivot your travel business model to cope during the pandemic
At this dark and uncertain time for the world, the temptation to give up is understandable. Many people in the travel and hospitality industries have built businesses from scratch – with blood, sweat and tears, only to see their hard work destroyed in a crazy, unprecedented global event, which will have long-lasting implications for everyone. […]