Hotel Copywriting: SEO black hat techniques to avoid
The world of SEO used to be incredibly murky. Dodgy companies could help the worst websites hit the top of Google’s search results using shady tactics known as the SEO black hat techniques.
Over time, however, Google got wise to to these practices, and turned the tables – heavily punishing those who had been exploiting the system.
As the name would suggest, these “black hat SEO techniques” violate the search engine’s terms of service, and have the aim of artificially boosting a website’s search ranking.
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