We are living in a world where we are constantly exposed to vast amounts of information. Though it has enabled us to improve our lives in many ways, it has also brought some negative side-effects as well.
Knowing that, it’s no surprise that our average span of attention is shrinking every year. According to the latest research, our average attention span is 8.25 seconds, and it is expected to keep shrinking.
When you are creating content to promote your brand and business, you have to keep in mind that we, your audience, have a shorter attention span than that of a goldfish. So your content has to be relevant, appealing, valuable. It has to instantly feel different and unique or it will get lost in the noise.Read More