Hotel SEO: The List of Keyword Research Tools

It’s a thin line between keywords-rich content and keywords stuffing. At the same time, you need to remember that you are primarily writing for humans, not algorithms, so your articles have to be naturally readable and give value and information to the reader.

To write an article that strikes a nice balance, and genuinely improves your hotel’s website SEO, you need to do proper keyword research and include the right combination of valuable and relevant keywords. To be able to do that, you need to know what keyword research tools to use in the first place.

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Five Reasons Why Your Hotel Needs a Blog

Running a hotel successfully is not an easy thing to do. No matter how big or small your team is, the daily to-do list for each team member is probably already very long. So you need to be working smart, and what know your priorities are.

Starting a hotel blog and, more importantly, keeping it up and running takes time, energy and resources. That is, of course, if you want to do it properly and actually get results from the efforts you put into it.

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Hotel Copywriting: SEO black hat techniques to avoid

The world of SEO used to be incredibly murky. Dodgy companies could help the worst websites hit the top of Google’s search results using shady tactics known as the SEO black hat techniques.

Over time, however, Google got wise to to these practices, and turned the tables – heavily punishing those who had been exploiting the system.

As the name would suggest, these “black hat SEO techniques” violate the search engine’s terms of service, and have the aim of artificially boosting a website’s search ranking.

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Top five SEO copywriting tips for hotels

You have probably heard marketeers talking about SEO a lot. In case you are unfamiliar with that term or not really sure what it is, here’s a quick explanation:

SEO stands for Search Engine Optimisation and is a group of various processes that combined together help websites rank better on search engines like Google. A higher ranking means higher website visibility, as people can easier discover it.

According to stats, 75% of people don’t go further than the first page on Google. So let’s say your hotel is located in Budapest – when somebody enters “Business hotels in Budapest” in Google search, if your website is not ranked on the first page, it’s very unlikely that people are going to keep scrolling through pages until they find it.

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