Hotel Copywriting: SEO black hat techniques to avoid

The world of SEO used to be incredibly murky. Dodgy companies could help the worst websites hit the top of Google’s search results using shady tactics known as the SEO black hat techniques.

Over time, however, Google got wise to to these practices, and turned the tables – heavily punishing those who had been exploiting the system.

As the name would suggest, these “black hat SEO techniques” violate the search engine’s terms of service, and have the aim of artificially boosting a website’s search ranking.

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Top five SEO copywriting tips for hotels

You have probably heard marketeers talking about SEO a lot. In case you are unfamiliar with that term or not really sure what it is, here’s a quick explanation:

SEO stands for Search Engine Optimisation and is a group of various processes that combined together help websites rank better on search engines like Google. A higher ranking means higher website visibility, as people can easier discover it.

According to stats, 75% of people don’t go further than the first page on Google. So let’s say your hotel is located in Budapest – when somebody enters “Business hotels in Budapest” in Google search, if your website is not ranked on the first page, it’s very unlikely that people are going to keep scrolling through pages until they find it.

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