Tips for creating a successful Instagram strategy

Instagram is one of the most popular and fastest-growing photo and video sharing platform in the world. As of April 2020, Instagram had 1 billion active users worldwide, which overtook Twitter, Snapchat, and TikTok.

No social media marketing strategy is complete without Instagram. It has become one of the most effective platforms for brands to connect and engage with their audiences.

Let’s take a look at some of my top Instagram strategy tips that will help you get started and take your account to the next level! When you integrate all of these factors, Instagram can convey fantastic results for your business.

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Influencer Marketing: Five ways Travel Brands can work with influencers post-crisis

I’m sure you have heard the term “Influencer Marketing” quite a lot. There are a lot of definitions and opinions about what this ‘buzz word’ exactly means.
So, let’s first start with a quick round-up of what influencer marketing is. Simply, it is a type of social media marketing. It is focused on promoting products and services, building brand awareness and authority through content spread by social media users who are seen influential.

Covid-19 pandemic is still present across the world. So businesses and creators of influencer marketing are trying to adapt to these changing circumstances.

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Time-saving Social Media Management Tools to help you manage your accounts more effectively

Being present on social media has become an imperative, especially for brands in the travel industry.

However, we know that’s easier said than done. Social media management can be quite demanding when it comes to execution. Done well, it requires a lot of effort, on a daily basis.

Fortunately, there are many time-saving, social media management tools out there, which can really help you. So today, we want to share a list of our go-to tools, which we recommend and personally use for our brands.

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