Hotel Copywriting: SEO black hat techniques to avoid

SEO Black Hat Techniques to avoud

The world of SEO used to be incredibly murky. Dodgy companies could help the worst websites hit the top of Google’s search results using shady tactics known as the SEO black hat techniques. Over time, however, Google got wise to to these practices, and turned the tables – heavily punishing those who had been exploiting […]

Top five SEO copywriting tips for hotels

Top Hotel Copywriting Tips

You have probably heard marketeers talking about SEO a lot. In case you are unfamiliar with that term or not really sure what it is, here’s a quick explanation: SEO stands for Search Engine Optimisation and is a group of various processes that combined together help websites rank better on search engines like Google. A […]