Mindfulness, self-care, and mental wellbeing have always been important topics. But it’s only in recent years that people have started speaking openly and raising awareness about them.
Running a business without knowing your customers is like sailing without a compass. Putting a lot of effort into your marketing won’t get you far if you don’t know who you are targeting, and exactly who your customers are. That’s why customer personas are so valuable and why if you don’t have any, you should […]