It’s a thin line between keywords-rich content and keywords stuffing. At the same time, you need to remember that you are primarily writing for humans, not algorithms, so your articles have to be naturally readable and give value and information to the reader.

To write an article that strikes a nice balance, and genuinely improves your hotel’s website SEO, you need to do proper keyword research and include the right combination of valuable and relevant keywords. To be able to do that, you need to know what keyword research tools to use in the first place.

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