It’s important to know how your website is performing because that information can help you make the right decisions about your overall strategy and marketing efforts. And thankfully, there are a number of both free and paid analytics tools available that can help you do that.
The ultimate goal of every hotel is to be independent of OTAs and generate a significant amount of direct bookings each month – and websites are there to help them achieve that.
It’s no use having a website if your website doesn’t actively encourage your visitors to take the action you want them to. The main issue we see in most travel websites – which can really make the difference between a successful and poor travel website – is a lack of clarity. It’s easy to understand […]
Your hotel’s website is your dedicated corner on the internet – an online window into your hotel showcasing what visitors can expect should they choose to come and stay with you. It’s also a point of purchase. In 2018 alone, 82% of all travel bookings were made online. So if you have been looking at […]