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Five Tips for Writing Room Descriptions For a Hotel Website

writing tips for hotel website

Imagine someone has landed on your hotel website. They like what they see and are interested to find out more information. But they have not made the decision to book. So this is where you still have work to do to persuade them that your hotel is exactly what they are looking for. Every page […]

The Key Ingredient to Creating Effective Travel Websites

the key ingredient to creating travel websites that convert

It’s no use having a website if your website doesn’t actively encourage your visitors to take the action you want them to. The main issue we see in most travel websites – which can really make the difference between a successful and poor travel website – is a lack of clarity. It’s easy to understand […]

Hotel SEO: The List of Keyword Research Tools

Top Five Keyword Research Tools

It’s a thin line between keywords-rich content and keywords stuffing. At the same time, you need to remember that you are primarily writing for humans, not algorithms, so your articles have to be naturally readable and give value and information to the reader. To write an article that strikes a nice balance, and genuinely improves […]

Five Reasons Why Your Hotel Needs a Blog

Five Reasons Your hotel Needs a Blog

Running a hotel successfully is not an easy thing to do. No matter how big or small your team is, the daily to-do list for each team member is probably already very long. So you need to be working smart, and what know your priorities are. Starting a hotel blog and, more importantly, keeping it […]

Hotel Copywriting: SEO black hat techniques to avoid

SEO Black Hat Techniques to avoud

The world of SEO used to be incredibly murky. Dodgy companies could help the worst websites hit the top of Google’s search results using shady tactics known as the SEO black hat techniques. Over time, however, Google got wise to to these practices, and turned the tables – heavily punishing those who had been exploiting […]

Top five SEO copywriting tips for hotels

Top Hotel Copywriting Tips

You have probably heard marketeers talking about SEO a lot. In case you are unfamiliar with that term or not really sure what it is, here’s a quick explanation: SEO stands for Search Engine Optimisation and is a group of various processes that combined together help websites rank better on search engines like Google. A […]

Tips to optimise a hotel website

Tips to help you improve hotel website

Your hotel’s website is your dedicated corner on the internet – an online window into your hotel showcasing what visitors can expect should they choose to come and stay with you. It’s also a point of purchase. In 2018 alone, 82% of all travel bookings were made online. So if you have been looking at […]

How to create Brand Guidelines: the ultimate guide for Travel Businesses

How to create Brand Guidelines

Whether you have just started your travel business or you have been running for some time, if you don’t have defined brand guidelines, or don’t know how to create brand guidelines, this is the article for you. Brand Guidelines are, basically, a set of rules and standards that set the way that your business will […]

Why are Brand Guidelines important for Travel and Hospitality businesses

Why you need Brand Guidelines

If you have started a travel or hospitality business with a serious intention to grow it sustainably, then you need to have a solid foundation that will support the growth. The quality of your services and products is the first level. The next is how you treat your customers i.e. customer support and relationship.These two […]

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