Is your hotel website the best it can be, or you could improve it to get to that point?
In today’s digital age, having a strong online presence is crucial for the success of any hotel or travel business. However, many hotel and travel websites still fall victim to common web design mistakes that can negatively impact the entire user experience.
Is it possible to create a cheap website for a hotel that will cost less than, for example, 100 pounds?
It’s important to know how your website is performing because that information can help you make the right decisions about your overall strategy and marketing efforts. And thankfully, there are a number of both free and paid analytics tools available that can help you do that.
The ultimate goal of every hotel is to be independent of OTAs and generate a significant amount of direct bookings each month – and websites are there to help them achieve that.
The ultimate goal of every hotel is to reduce OTA dependency and increase the number of direct bookings.
One of the reasons why I love illustrations so much – from a practical perspective – is their versatility. You can literally repurpose a single illustration and use it in both digital and traditional marketing, without giving a sense of repetition.
Travel and social media go together like holidays and ice cream. People just love to share videos and photos from their travels – and they equally love to watch other people’s travel content. Social media is perfect for finding out about lesser-known destinations, tourist tips, and advice, and for finding travel inspiration.
At the start of the summer, we went on a two-week adventure where we got to experience a music festival at an abandoned airport in Berlin, take the famous Snälltåget overnight train from Berlin to Stockholm, enjoy Fika like locals and arrive to Tallinn from the sea!
This article was originally written for and published for Hotel Speak – the hotel and travel marketing community. Whether it’s a beautiful beach, local landmark, or a stunning landscape, travel is primarily a visual experience, so all hotels should be using dazzling visual content to engage their audiences effectively.