One of the reasons why I love illustrations so much – from a practical perspective – is their versatility. You can literally repurpose a single illustration and use it in both digital and traditional marketing, without giving a sense of repetition.
I’ve already written about ways travel brands can use illustration to make an impact. But in this article, I want to show you how you can use one illustration in at least ten different ways
I will show you how you can use it in both digital and traditional marketing, to really make the most out of it, so let’s get started!
Repurposing an illustration for digital marketing
Let’s start with social media.
Every platform nowadays allows you to upload media, so no matter what channels you are using, you will be able to upload your illustration as a single post.
Every illustration can be animated, therefore you can get also get a video from it, which is at the moment the leading type of post that almost all platforms are pushing.
Next, depending on how your illustration looks like and what dimensions is it, you can also create a carousel out of it.
Finally, on Instagram, which is the platform that almost every travel business is using, you can also use it in your Ig stories, and as an IG highlight.
So, for now, that’s five ways you can repurpose the illustration. Let’s move on!
You can use it in your email newsletter, in your email signature, and on sign-up form as a header. On the website, you can use it as a banner, as a footer or header background, and as a featured image for a certain page of your website. You can also use it in the blog article as a banner or following image for the text.
How to use illustrations in traditional marketing
Let’s move on to traditional marketing now.
You can print it as wall art for your hotel rooms, as a postcard that you can sell or give to your guests and customers, or print it on other types of souvenirs.
You can also turn it into a welcome or wifi sign for your rooms, in your travel guides, brochures, flyers, business cards, banners and wall drops for events.
Finally, you can also include illustrations in creating your own, branded, yearly calendar, or in other promo material that you might use – for example, notebooks, phone masks, tote bags, and so on.
So there you have it – 25 ways to repurpose a single illustration. I know that it will depend completely on the type of illustration and which of these will work for you, but I am confident at least ten of the ways I’ve counted above will work for you.
Looking for custom digital illustrations for your travel business?
Then you are in the right place!
Illustrations are a fantastic way to stand out online and be a little different.
If done well, they can help to set your brand apart, capture the attention of new customers and effectively convey your brand’s promise.
There are endless ways you can use illustrations. For example, on your social media feeds, in the design of your website and in your promotional materials.
Until next time,