When it comes to building long term relationships with your audience and customers, email marketing still reigns supreme. 

Forget what you may have heard – email is still king when it comes to marketing. A strong email marketing strategy can make a massive difference when it comes to generating bookings, fostering a loyal audience of customers, who actively want to hear from you and engage with you.

Email marketing is perfect for connecting with people who have an interest and relationship with your business. You can use email to promote, inform, build relationships, sell, and reach out.  

By sharing valuable content, that your audience is actually interested in, you can create a real, engaged following. By catering to their needs in this way, they will be far more likely to do business with you.

Why do you need it?

Not having email marketing as part of your strategy is not only leaving you behind your competitors, it can actually cost you money in the long run:

  • For every £1 spent email marketing can generate up to £38, and is the  marketing channel with the best potential ROI 1.

  • 99% of consumers check their personal email every day 2

  • 82% of B2B and B2C companies use email marketing 3

Who needs it?

Practically any business can see real benefits from an effective email marketing strategy, here are some that we think can particularly capitalise:


Build and nurture relationships with your guests, show them how much you care about them and watch them become your loyal customers. Increase repeat bookings by staying in touch with your previous customers and use creative content to generate bookings from an entirely new audience.

Transport Service Providers

Transport is a competitive market, and email is a superb way to improve customer loyalty, and generate revenue through bookings and long-term repeat bookings.

DMOs & Tour Operators

You audience wants to know about the amazing destinations and experiences you have to offer, and email is a great way to stay at the forefront of their minds, and reach out to them, improving the prospects of bookings and visits.

How to get started

Whether you have been doing email marketing for some time or you need it from scratch, we have you covered.

Read some more help and advice  in our blogs below. You can also grab our FREE Email Marketing e-book, which is full of helpful tips to help you take the DIY approach. 

Or, if that all sounds like a lot of hassle, take a look at our list of packages – all of them can be customised to fit your needs perfectly.

Get in touch with us to learn more or, even better, schedule a free 30-minute consultation call to see if we are a good fit and discuss how we can help you.

What next?

Read some blogs on email marketing topics which will help to explain things in a little more detail,

Email Marketing is not dead
List of tools to help you set up email marketing
Five Email Ideas for Travel Businesses

Need More Help?

Want to know more, or find out how we could help you? We’d love to hear from you!

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