List of tools to help you set up email marketing

Email Marketing Tools

To run successful email campaigns and get good results from your email marketing efforts, you need both a solid strategy and tools for good execution. Even the best strategy will fail if the execution is poor – which is why using the right tools and software for your email marketing is crucial. There are many […]

Five Email Ideas Every Travel Business should be sending out

Five email ideas

Planning your email marketing campaigns can be challenging. You want to interact with your subscribers, but you don’t want to annoy them or bother them too often. So how do you find the perfect balance? How do you come up with the perfect email ideas for your travel business? As a travel business, you have […]

How to create a customer persona for your travel business

How to create customer persona

Running a business without knowing your customers is like sailing without a compass. Putting a lot of effort into your marketing won’t get you far if you don’t know who you are targeting, and exactly who your customers are. That’s why customer personas are so valuable and why if you don’t have any, you should […]

How to create effective Lead Magnets

how to create effective lead magnets

If you want to show up in someone’s inbox, you need to provide a good reason for someone to share their email address with you. You need to earn the trust and permission to send them emails. The way to do this is by creating a lead magnet – a valuable freebie you offer to […]

Email Marketing is (not) dead?

email marketing is not dead?

The debate about whether email marketing is dead or not has been around for a while. And though both sides have a lot of arguments to support their opinion, the truth is, email marketing has never been more important than it is today. According to the latest statistics, there are 3.9 billion email users compared […]

Using Email Marketing during the pandemic

using email marketing during a pandemic

Using email marketing in the right way can be a difficult task. But in the times when the world is facing a horrible pandemic, it reaches a whole new level of difficulty. It can be hard to know what to say, and even whether you should say anything at all. At the same time, it’s […]

How to pivot your travel business model to cope during the pandemic

How to pivot your travel business during a pandemic

At this dark and uncertain time for the world, the temptation to give up is understandable. Many people in the travel and hospitality industries have built businesses from scratch – with blood, sweat and tears, only to see their hard work destroyed in a crazy, unprecedented global event, which will have long-lasting implications for everyone.  […]