Planning your email marketing campaigns can be challenging. You want to interact with your subscribers, but you don’t want to annoy them or bother them too often. So how do you find the perfect balance? How do you come up with the perfect email ideas for your travel business?
As a travel business, you have many opportunities to reach out to your audience, and provide them with emails that they will welcome – and even expect.
When it’s time to actually sit down and write your sequences and campaigns, it’s very easy to get intimidated or frustrated. You simply don’t know where to start. No need to worry though. We are sharing email ideas that every travel business can use.
The full list of emails you need to have ready to send out varies. It depends on the type of business you own and your goals. However, these email ideas are suitable for any travel business.
This is the first email new contacts should receive.
It should contain a short welcome note and the promised freebie – if they signed up because of a lead magnet.
You want to keep this short and sweet, so let them know in a few sentences what they can expect from you, that you respect their privacy and that they can always update their preferences if they don’t want to hear from you anymore.
Depending on the type of your business, you may want to have a weekly or monthly newsletter. No matter how often you send, it’s essential that the newsletter is interesting and engaging.
Offer them real value and earn their trust. Every email you send should give them a reason to stay subscribed. There are so many options out there so you should value your subscribers taking the decision to let you into their inbox.
As examples of the content to include, you can include what’s new on your blog, news about the place you’re located and any relevant announcements.
Feel free to offer them some cheeky discounts, but don’t be too salesy – you want to reward them for being interested in hearing from you, not sell to them.
It’s obvious why you need to send this, and while the primary purpose of this email is the confirmation, that doesn’t mean it has to be totally bland.
Every opportunity is valuable when you’re reaching out to your customers, and you can always go above and beyond to provide them with extra value – all the effort you’re putting in will be worth it.
Include links to blog posts that might be interesting to them, provide them with some local tips – what the weather will be like in the month they are coming, what should they bring with them, whether there are some interesting events happening at the time they are coming, some food guides etc.
There are countless ideas and you can even split this into 2-3 emails: send them some tips and resources with a booking confirmation, a week before their arrival useful information (for example, what’s the weather is looking like, what they should expect, how they can reach you from the airport/bus/train station/where they can park) and then a day before their arrival wish them a safe journey and, for example, give them a short packing checklist of essential items for a great stay.
Thank you for your visit
Once your guests have left, you want to thank them for trusting your business. After all, they had many options and they choose you over others.
This is your chance to ask them how they liked the experience. You want to make sure they know you care about them. You can even send them a short survey to fill in – that way you can get even deeper insights.
If possible, a 10% or 20% discount code can be a cherry on top, so they can repeat the experience or share the code with their families or friends so they can also get the chance to enjoy the experience.
Check-in on your subscribers
You will always have less active or inactive people on your lists and there are many reasons why that will always happen – maybe they are not using that email anymore or at least not that often.
Maybe your emails are going to spam, or maybe they just don’t want to hear from you anymore.
That’s all fine, and you don’t want them on the list – you want to make room and effort for those who want to be on your list and actually want to hear from you.
Send an email to contacts who haven’t opened your emails in a while and check to see if they still want to hear from you. Include a link to update their preferences if they wish.
If they don’t react to this email, you should remove them with no hard feelings. You want to make sure you’re spending your time on those who are actually interested in your business. Not on those who don’t open your emails at all.
They say ‘the biggest room in the world is the room for improvement’. We hope this will help you improve email campaigns, inspire you to create new sequences or elevate the existing ones.
In case you would like to learn more about how to use email marketing, we recommend also checking out the following:
As always, if you have any questions, let us know in the comments and we will get back to you. Finally, if you would like to discuss your email marketing strategy, book a free consultation call with us and let’s chat!
Stay safe and stay healthy,
Until next time,