Getting The Creative Process Right

Getting the creative process right

Often the start of a project can be the most critical point, because it’s right here at the very beginning, in all of the excitement of a fresh new project, where you’re most likely to go wrong. The temptation is to jump straight into the project – especially if you have an exciting idea in […]

The psychology of colours in branding

psychology of colours in branding

When it comes to branding and design, colours play a role far more important than simply aesthetics. Each colour has its own interpretation and meaning. By using the right colour combination we can set specific moods and evoke certain emotions. Additionally, we can encourage actions and ultimately create the right impressions. There is a psychology behind […]