How to Use Illustrations: Three Ways Travel Brands and Businesses should Use Illustration to Make an Impact
When creating content it’s important to know why you are using it, as well as how you will use it. This is especially important for visual content – if you want it to be effective and get measurable results online. To be successful it needs to do more than merely look nice. In my last […]
Five Reasons to use Illustrations in your Marketing
The world is getting more and more visual, and your ability to attract – and hold – the attention of potential customers really can make or break you. Every interaction you have online sends a message about your business. The visuals that you use – whether it’s the look of your website or the photos […]
Visual Content ideas that will help you stand out online
We are living in a world where we are constantly exposed to vast amounts of information. Though it has enabled us to improve our lives in many ways, it has also brought some negative side-effects as well. With almost 4.57 billion active internet users, we consume a lot of content every day. There is a […]
Introduction to Visual Marketing for Travel Businesses
The travel industry is a highly competitive environment. To stand out, you have to keep innovating, pushing the boundaries of creativity, and coming up with new ideas. Travelling is all about stories, and the way we tell them. Our job is to transport the audience to our destination – helping them to imagine the feel […]
Getting The Creative Process Right
Often the start of a project can be the most critical point, because it’s right here at the very beginning, in all of the excitement of a fresh new project, where you’re most likely to go wrong. The temptation is to jump straight into the project – especially if you have an exciting idea in […]
Time-saving Social Media Management Tools to help you manage your accounts more effectively
Being present on social media has become an imperative, especially for brands in the travel industry. However, we know that’s easier said than done. Social media management can be quite demanding when it comes to execution. Done well, it requires a lot of effort, on a daily basis. Fortunately, there are many time-saving, social media […]
List of tools to help you set up email marketing
To run successful email campaigns and get good results from your email marketing efforts, you need both a solid strategy and tools for good execution. Even the best strategy will fail if the execution is poor – which is why using the right tools and software for your email marketing is crucial. There are many […]
Five Email Ideas Every Travel Business should be sending out
Planning your email marketing campaigns can be challenging. You want to interact with your subscribers, but you don’t want to annoy them or bother them too often. So how do you find the perfect balance? How do you come up with the perfect email ideas for your travel business? As a travel business, you have […]
How to create a customer persona for your travel business
Running a business without knowing your customers is like sailing without a compass. Putting a lot of effort into your marketing won’t get you far if you don’t know who you are targeting, and exactly who your customers are. That’s why customer personas are so valuable and why if you don’t have any, you should […]
Hotel Content Ideas to help you earn five-star reviews
Sometimes, the first impression is the last. You only have one chance to make a first impression. And usually, once that impression has been made, it’s tough to alter. Fortunately, this can work for us, as well as against us. By focussing on providing a fantastic first impression, you can make a real difference to […]