Content Marketing for Travel Businesses: how to plan content
Whether it is blogs, videos, or your social media output, all travel businesses need to be putting careful thought into the content that they are creating. Content marketing sounds simple on the face of it. By creating high-quality content that your audience loves, you will attract them to your brand, and create trust. This will […]
How to create effective Lead Magnets
If you want to show up in someone’s inbox, you need to provide a good reason for someone to share their email address with you. You need to earn the trust and permission to send them emails. The way to do this is by creating a lead magnet – a valuable freebie you offer to […]
Email Marketing is (not) dead?
The debate about whether email marketing is dead or not has been around for a while. And though both sides have a lot of arguments to support their opinion, the truth is, email marketing has never been more important than it is today. According to the latest statistics, there are 3.9 billion email users compared […]
Using Email Marketing during the pandemic
Using email marketing in the right way can be a difficult task. But in the times when the world is facing a horrible pandemic, it reaches a whole new level of difficulty. It can be hard to know what to say, and even whether you should say anything at all. At the same time, it’s […]
How to pivot your travel business model to cope during the pandemic
At this dark and uncertain time for the world, the temptation to give up is understandable. Many people in the travel and hospitality industries have built businesses from scratch – with blood, sweat and tears, only to see their hard work destroyed in a crazy, unprecedented global event, which will have long-lasting implications for everyone. […]
The psychology of colours in branding
When it comes to branding and design, colours play a role far more important than simply aesthetics. Each colour has its own interpretation and meaning. By using the right colour combination we can set specific moods and evoke certain emotions. Additionally, we can encourage actions and ultimately create the right impressions. There is a psychology behind […]
Content Gap Analysis for Travel Businesses
Creating good content takes time, energy, and ultimately money. If you’re putting resources into it, you want to make sure you are creating high-quality content that has the best chance of bringing in ROI. The tricky part comes with understanding precisely what you have, and exactly what you are missing. This is where the Content Gap […]