People don’t like to be sold to directly these days. Content marketing is one of the best ways to grab an audience’s attention and build a positive, profitable and long-term relationship – based on trust.

Content Marketing is a fantastic way to build and nurture your customer base, creating sales in an indirect, and natural, non-spammy way. By providing your audience with genuinely valuable content, they will grow to trust you – and people buy from people they trust. 

If you create content that your audience wants, they will come to you voluntarily and – over time – begin to trust you and want to engage. When they are ready to buy, and have been nurtured appropriately, you will be at the forefront of their minds. 

By providing content that educates, entertains and informs, you’ll be building a long-term and valuable audience. These people will have an active interest in your services and products.

Even better, they will trust you and like you, which means you’ll be first in line when the time comes to make the purchase.

Why do you need it?

You might have heard marketing bods saying ‘Content is King’. There are many reasons why a content marketing is a vital strategy, here are just a few areas it can help you with:

  • Building brand authority and a reputation as an expert in your industry.

  • Reaching a wider audience, increasing your brand awareness and engagement. Behind the scenes, this will convert your website visitors into customers.

  • Lifting your website up the Google rankings.

  • Distinguishing yourself from your competitors.

  • Building trust by addressing your customers’ concerns, pain points – and providing the solutions for them.

Who needs it?

Practically any business can see real benefits from an effective content marketing strategy, here are some that we think can particularly benefit:

Hotels & B&Bs

Offer guests and potential visitors real value, and build a relationship with them – and you’ll be the obvious choice when it comes to booking.

Transport Service Providers

Secure more bookings by creating a relationship with potential customers. Providing great content is an unbeatable way to connect and generate loyalty with your target market.

DMOs & Tour Operators

Content is essential for any DMO or Tour Operator. Use enticing and engaging content to keep your products at the top of your audience’s mind, and increase the likelihood of a booking.

How to get started

Whether you need to start a content marketing strategy from scratch, or additional help, we are here for you.

Take a look at our list of packages, all of them can be customised to fit your needs perfectly.

Get in touch with us to learn more or, even better, schedule a free 30-minute consultation call to meet us and discuss how we can help you take advantage of everything a good content marketing strategy has to offer.

What next?

Read some related blogs which explain things in a little more detail:

Content Gap Analysis for Travel Businesses
Hotel Content Ideas
Content Marketing for Travel Businesses: how to plan content

Need More Help?

Want to know more, or find out how we could help you? We’d love to hear from you!

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